NETFLIX Event - Kinetic Typography Video

150+ Kinetic Typography Assets for Netflix Upfronts

We produced over 150 short-form kinetic typography and motion graphics video assets for Netflix Upfronts, an annual showcase where Netflix presents its upcoming content to top-tier advertisers and industry leaders. For this high-profile event we delivered brand precision and flawless typographic consistency across every piece.

Ultratype's Approach: Typography That Performs

Our team brought Netflix's vision to life through bold, dynamic kinetic typography celebrating the diversity, creativity, and global reach of its storytelling. From blockbuster series to original films, every asset leveraged animated text as the primary storytelling device, with mixed-media elements—graphics, shape animations, and visual textures, enhancing the typographic impact.

Ultratype specializes in making words move with intention. Each letter, title, and phrase was choreographed to capture the energy and voice of Netflix's content, transforming static text into expressive, attention-commanding motion that reinforced the brand while channeling the ambition of the Upfronts.

Seamless Typography Across Every Screen

We designed each kinetic typography piece to work flawlessly across formats: from ultra-wide screens dominating the main stage to the many additional displays throughout the venue. The result was a cohesive typographic experience that honored the content, energized the event, and captured the attention of both the global entertainment and advertising industries.

Crafting Typography with Genre-Specific Character

Our creative process was intense and inspiring. With each asset reflecting the unique style and tone of Netflix's various genres, we crafted kinetic typography animations that resonated with viewers and amplified the excitement of the event. Working with hundreds of assets meant designing each piece with meticulous attention to typographic detail, whether creating impactful title reveals, bold text-driven graphics, or seamless typographic transitions that kept the audience engaged.

Each frame featured carefully animated text that embodied the Netflix brand, creating a visually stunning display where words themselves became the stars, bringing content to life through pure typographic motion.

Typography in Motion: Diverse Styles, Unified Vision

Using a blend of kinetic typography techniques, Ultratype tapped into a vast range of type animation styles to ensure every animated letter contributed to the overall experience. From energetic text reveals and powerful typographic imagery to thematic word animations reflecting each show's tone, we crafted kinetic typography that was both diverse and cohesive.

This typographic variety, combined with supporting mixed-media elements—kept the audience engaged throughout the event, adding layers of excitement that immersed them fully in the Netflix universe through the expressive power of animated words.

Celebrating Storytelling Through Type

In the end, our work with Netflix for the Upfronts was more than just animation; it was a celebration of how kinetic typography can elevate storytelling and innovation. As a motion graphics studio specializing in typographic motion through Ultratype, we're proud to have showcased Netflix's bold vision and delivered hundreds of kinetic typography assets that set the tone for a memorable event.

You can also explore other examples of kinetic typography videos we’ve produced, including one for a major Netflix event in New York, a powerful fintech text animation for R15K AI, a sports piece called Run4Life (an energetic mix of dynamic kinetic type and live-action running scenes), a luxury video for Chanel Chance, and an text driven intro for the Twilio Signal convention.

Send us your info and a few details about your project.

We’re ready when you are.

Let’s talk?